THE BRIEF

Curate an Olympics Viewingexperience in line with the Brand and Brand Campaign.

THE SOLUTION

As part of the Olympics celebration and as an enhancement to TUSKERSChampions of Cheers campaign, we put together viewing parties that were notjust a chance to watch the games but an opportunity to do so in a manner thattruly showcased that Kenya’s athletics prowess is as strong with the supportersand how we support our athletes as it is with our dominant athletes.