THE BRIEF

Create a campaign to reassure consumers about our product’s authenticity

THE SOLUTION

When GILBEYS set out to remind consumers that their product was authentic and not counterfeit, we saw it as an opportunity to remind consumers that it is also an unassuming brand that is not just authentic but that also allows you to be as authentic as you can be in enjoying a Real Drink with your Real Friends as you create Real Memories and Experiences.