THE BRIEF

Create a campaign to reassure consumers about our product’s authenticity

THE SOLUTION

When GILBEYS set out to remind consumers that their product wasauthentic and not counterfeit, we saw it as an opportunity to prove ourauthenticity by doing the most authentic social media campaign. We ditchedobviously paid Macro -Influencers for nat-influencers who created authentic content with no media spend fororganic reach resulting in a significant uptick in product uptake.