THE BRIEF
Create a genuinely GILBEYS and genuinely KENYAN experience
THE SOLUTION
In line with being authentic, we identified the celebration in which most of our consumers were their authentic selves; The House Party. We created an experience that is the greatest house party ever known… a multi level house party experience in which every floor reveals a new way to enjoy the night and each level elevates the brand, the night and the experience. Throughout all of it though, we tailored everything to be unpretentious and kept it as laissez faire enough for our consumers to not feel pressured. We kept it chilled out enough for them to be real with their real friends.
