Don Julio & Casamigos

Diageo

Services
New Product Launch
BTL Ideation
Industry
Food, Beverage & Alcohol
COuntry
Kenya
Year Done
2023

As the lead creative agency for Tequila in Kenya. Our mission was to launch Don Julio Core, Don Julio 1942 and Casamigos into the market.

THIS WASN'T JUST ABOUT SELLING TEQUILLA

When the world’s most iconic tequila brands — Don Julio, Don Julio 1942, and Casamigos — wanted to enter the Kenyan market, they turned to us. We knew this wasn’t just about selling tequila. It was about telling a story that would resonate with a new, discerning audience who understands culture, exclusivity, and sophistication.