When Cocktail Fountain launched, it needed a dual-layered campaign strategy that worked seamlessly across ATL (above-the-line) media and BTL (below-the-line) collateral in on-trade venues. The goal was to create a buzz that would excite the masses, and then bring that excitement into the places where people experience the product — bars, clubs, and restaurants.

DUAL LAYERED CAMPAIGN WORKING SEAMLESSLY ACROSS ATL & BTL.

We crafted an ATL campaign that brought the Cocktail Fountain to life through vibrant visuals and an energetic narrative. The key was to evoke a sense of fun, celebration, and sophistication — aligning the brand with the ultimate drinking experience. On the BTL side, we focused on creating collateral materials designed to engage consumers directly within on-trade venues. From bar posters to custom-branded drinkware and interactive displays, we ensured that the Cocktail Fountain experience felt seamless, vibrant, and irresistible wherever people went to enjoy their drinks