THE BRIEF
Launch a networking club for Kenya’s High Net worth Individuals centred around a premium Whiskey
THE SOLUTION
When tasked to launch the JOHNNIE WALKER BLUE CLUB in Kenya, rather than create the expected and classical, we identified a trend of tech curiosity among the country’s top business leaders with a specific interest in A.I. We partnered with META’s Africa leadership team to create an experience where High Class, High Craft and High Tech merged seamlessly. The event attracted the creme of the business world who were all awed, inspired and educated all in one setting
